For nearly 60 years, Auto Labe has designed, manufactured, and supported pressure-sensitive labeling equipment built right here in the United States. From a single applicator to a fully integrated production line, we build machines around your product not the other way around.
Auto Labe was founded in 1967 on a simple idea: a label applied correctly, every time, shouldn’t be complicated. What began as a small American manufacturer has grown into a trusted name in pressure-sensitive labeling but the things that mattered on day one still matter now. We’re family-run, we build our equipment in-house, and we stand behind every machine that leaves our floor.
Over the decades we’ve watched products, packaging, and regulations change dramatically. Containers got tougher to label. Compliance got stricter. Production speeds climbed. Through all of it, our answer has stayed the same: design equipment that adapts to the customer, and back it with people who actually know how labels behave. That experience earned across nearly 60 years and thousands of applications is the difference between a labeler that runs and a labeler that runs right.
Today, Auto Labe machines apply labels across dozens of industries, from beverage and food to pharmaceutical, chemical, cannabis, and industrial manufacturing. And whether a customer needs a proven standard model or a one-of-a-kind system, the promise is unchanged: quality labeling equipment, made in the USA, supported for the long haul.
No two products label the same way. A tapered bottle, a flexible pouch, a heavy industrial drum, a tiny vial, boxes, syringes to many more each one presents its own challenge, and an off-the-shelf machine doesn’t always fit. That’s where Auto Labe is different.
When a standard applicator won’t get the label where it needs to go, our team designs one that will. We modify, engineer, and build custom labeling systems to make sure your product is labeled correctly, consistently, and at the speed your operation demands. Because we manufacture in-house, the same company that designs your solution is the one that builds it no outsourcing, no guesswork, no finger-pointing when something needs to be just right.
The result is labeling equipment that fits your product, your line, and your goals not a compromise you have to work around.
Custom labeling solutions aren’t a side service for us they’re the heart of what we do.
Every custom labeling solution at Auto Labe follows the same path: it starts with a conversation and ends with a machine that does exactly what you need. Here’s how a customer or a distributor working on a customer’s behalf goes from “we have a labeling problem” to “it’s running on our floor.”
1
We Listen First
It begins with our sales team. You tell us about your product, your container, your label, and your production goals and provide samples. Our knowledgeable sales staff, with over 50 years of combined Auto Labe experience, asks the right questions up front so nothing gets missed: speed, orientation, label material, environment, and how the machine needs to fit into your existing line.
2
We Engineer the Fit
Next, our in-house electrical and mechanical engineers go to work. They design the configuration and, when needed, the custom parts are required to apply your label exactly where and how it has to go. Tapered containers, dual-side application, print-and-apply, awkward shapes, tight tolerances: this is the kind of challenge our engineering team is built to solve.
3
We Build It In-House
Because Auto Labe designs and manufactures under one roof in Fort Pierce, Florida, the custom parts your application requires are made by the same team that engineered them. That control means tighter quality, faster turnaround, and a machine that’s genuinely purpose-built not a standard unit with a workaround bolted on.
4
We Test, Ship, and Support
Before anything ships, your system is built and verified to perform on your product. We also offer no-cost, in-house training so your team runs it with confidence from day one. And the relationship doesn’t end at delivery our experienced service and parts team provides expert technical support and treats replacement parts as a top priority, so your line keeps moving for years to come.
Whether you’re launching a brand-new product or expanding an existing operation, this is how we make sure the machine fits the goal not the other way around.
What We Offer
Our Expertise
Our Team
The people behind every Auto Labe Machine – sales, engineering, manufacturing, and support
Mark Birchall
President & Owner
Peggy Birchall
Vice President
Steve Selzer
Sales Manager
Amy Engle
Controller
Andrew Boulay
Lead Electrical Engineer
Steven Hampson
Lead Mechanical Engineer
Anthony Decillis
Service Technician
Michael Ganey
Technical Writer & Parts
With over 50 years of combined experience at Auto Labe, our knowledgeable sales team is well-equipped to help you find the ideal labeling machine to meet your needs.
Steve Selzer
Sales Manager
Mariah Birchall
Sales
Auto Labe’s mission is to exceed our customers expectations in label application knowledge. Our friendly staff will educate and guide customers to the right equipment for their needs. We pledge to provide quality labeling equipment at a competitive price with timely delivery. Our experienced service and parts team will support customers with expert technical assistance and will make getting any replacement parts a top priority.